Latest News

October 14, 2014

Advanced Audio and Aphex announce strategic partnership

 

Los Angeles, CA. - Advanced Audio and Aphex have announced a new partnership
aimed at providing top-flight service and support to Aphex's pro users.
 
Now Aphex customers can keep their projects going, even when a product needs service. Advanced Audio is now set up to provide rentals and loaners on most Aphex products. Even if the unit is out of warranty, a temporary replacement can be had for a nominal rental fee. Additional units can also be rented, as needed.
 
Advanced Audio owner Paul Levy commented: "It made sense to partner with Aphex in order to provide enhanced service to the end user. Advanced Audio does nothing but equipment rentals and tech support, and is already set up to handle the inventory management and tracking of customer repairs and replacements. At the same time, Aphex can offer its professional customers an even higher level of support services."
Aphex Chairman and CEO, David Wiener, stated, "We are constantly looking at creative ways to provide our customers with services that match our demand for top performance. This new association with Advanced Audio is one more example of how we are making major changes and improvements at Aphex."
 
About Advanced Audio:  Advanced Audio is the industry leader in ProTools HD and digital audio equipment rentals to the film and post-production community in Los Angeles, the U.S. and abroad.
 
About Aphex:  Aphex has been a leader in pro audio signal processing products for 40 years. Aphex products have been used in every top studio, live event and broadcast around the world and is considered the standard for audio enhancement and sound quality by which other products are measured.
 
 

January 22, 2013

Advanced Audio ships complete turnkey ProToos HDX scoring system to Caracas Venezuela for the recording of "El Libertador"

Advanced Audio recently provided a complete ProTools HDX scoring system to record a 200 piece orchestra in Caracas, Venezuela. Noted L.A. Philharmonic conductor and native, Gustavo Dudamel, conducted the orchestra, whose members got their start in the world of orchestral music through youth programs fostered by Dudamel. 

Advanced Audio veteran Chris Miles flew to Caracas to ensure a smooth scoring session. This is the first time anyone has scored with a full orchestra in Venezuela. ProTools recordist Erik Swanson was instrumental in making all of this happen. Lengthy pre-planning was necessary as there were no second chances thousands of miles from Los Angeles.

The main orchestral system was an 80 I/O ProTools HDX rig, running @192k. The system recorded to a single RAID10 volume. New 2Tb/6gb sec Hitachi SATA drives were utilized, since the data rate @192k going to a single volume is pretty huge.

Another identical system was online as a hot spare. A third system was used for file backup/transfer. 

Finally, a ProTools HD1 system was utilized for video playback.

The film is currently being mixed in Los Angeles for release in the near future.

Advanced Audio is the industry leader in ProTools HD and digital audio equipment rentals to the film and post-production community in Los Angeles and abroad.

August 9, 2012

Advanced Audio provides ProTools HDX for the score of "The Bourne Legacy"

Hollywood, CA. - Advanced Audio Rental provided a complete ProTools HDX solution to film composer

James Newton Howard for the score and mixing of "The Bourne Legacy".

The movie was scored at Sony Pictures, and mixed at JNH Studios in

Santa Monica, CA. 

 

"This is the first major feature film released to use ProTools HDX  for both the score and mix.

There is no other way to work with the high track counts, sample rates, and I/O that is required

to do the job" says Paul Levy, owner of Advanced Audio Rental.

 

Advanced Audio is the industry leader in ProTools HD and digital audio equipment rentals to the film and post-production community in Los Angeles and abroad.

November 23, 2011

Advanced Audio e-News Winter 2011

 

 

.
Advanced Audio Rentals

advancedaudiorentals.com

Volume 3
Issue 1

Welcome to the winter 2011 installment of the Advanced Audio Rentals e-newsletter.

We've created this seasonal newsletter to keep you posted on Advanced Audio Rentals news, featured products, and exclusive offers — plus helpful "real world" tips for success in your various audio-related projects.

Unlike those generic e-newsletters, this AAR newsletter comes directly from the trenches of the pro audio production world — Burbank, CA — and we're committed to bringing you information you can really use, on a regular basis.
 



Special Offer - Save 10% on Your Next Rental

Mention this newsletter in your next order and take 10% off our regular rental rates. This offer is good for 30 days from date of email. Sorry, first-time renters only.
 



Contact Us

Advanced Audio Rentals
3096 N Clybourn Ave 
Burbank, CA 91505

Tel:  (818) 955-7100
Fax:  (818) 955-7176

Email

advancedaudiorentals.com


 

Advanced Audio Gears Up with ProTools HDX



November 21, 2011 (Hollywood, CA.) - Advanced Audio is the first pro audio service provider to announce the availability of Avid's new Protools HDX platform. Years in the making, ProTools HDX is a quantum leap forward in performance and flexibility compared to the current TDM system.

Advanced Audio owner Paul Levy comments, "ProTools HDX provides all of the extra performance that is essential in post production work, especially on the scoring stage. The expanded track count is a huge plus, and the loading of audio data and AAX plug-ins into RAM, puts less strain on the system and eliminates any latencies that existed in TDM. My clients will be thrilled at what they can now accomplish."

As a dedicated professional, you’re looking for faster, higher quality, and easier ways to record, edit, and mix the most demanding productions. The new generation of Pro Tools|HD—Pro Tools|HDX delivers all this and more. Get more tracks, more headroom, and up to 5x more dedicated DSP power to tackle even the most massive music and post-production projects with the confidence that comes with guaranteed performance.

Key features

  • Unleash your creativity with up to 5x more power per card than Pro Tools|HD Accel
  • Mix bigger, better mixes faster with 256 tracks (up to 768) and double the I/O per card, plus 4x more ADC
  • Get higher resolution sound and more headroom with the floating-point architecture
  • Compose, record, edit, and mix with the award-winning Pro Tools HD software toolset
  • Capture and reproduce audio with pristine clarity using Pro Tools HD Series interfaces
  • Increase your power and track counts by simply adding additional cards
  • Supports the AAX plug-in format for better workflow and sound parity with native systems (watch the video)

For more information on our full range of rental equipment, contact us at: inforequest@advancedaudiorentals.com

Advanced Audio provides Genex converters to IOSONO for "Immortals" 3D Film Mix



November 11, 2011 (Hollywood, CA.) - Advanced Audio Rental provided 64 channels of Genex D/A converters on the world's first 3D feature film mix. “Immortals” is the first motion picture to be mixed in IOSONO's 3D audio format. Its striking visuals will now be complemented by an amazing 3D sound experience. Objects fly overhead, swords and gods race across the skies with the superb 3D imagery. Creating the IOSONO® version was completed within 5 days at Wildfire Post Production Studios in Los Angeles. This included setup of a custom portable speaker system, an IOSONO Spatial Audio Workstation, Genex converters and associated clocking gear.

IOSONO is a new audio technology that takes sound reproduction to the next level: true 3D audio. IOSONO technology supports speaker configurations from 5 to 500 loudspeakers. Sounds can be made to appear anywhere within or outside of the venue to create stunningly realistic, three-dimensional soundscapes that put the audience at the heart of the action.

Some images from the AAR supplied IOSONO installation at Wildfire Post Production Studios: 









Advanced Audio is the industry leader in ProTools HD and digital audio equipment rentals to the film and post-production community in Los Angeles and abroad.
 

November 10, 2011

Advanced Audio provides Genex converters to IOSONO for "Immortals" 3D Film Mix

Hollywood, CA. - Advanced Audio Rental provided 64 channels of Genex D/A converters on the world's first 3D feature film mix. “Immortals” is the first motion picture to be mixed in IOSONO's 3D audio format. Its striking visuals will now be complemented by an amazing 3D sound experience. Objects fly overhead, swords and gods race across the skies with the superb 3D imagery. Creating the IOSONO version was completed within 5 days at Wildfire Post Production Studios in Los Angeles. This included setup of a custom portable speaker system, an IOSONO Spatial Audio Workstation, Genex converters and associated clocking gear.

Advanced Audio is the industry leader in ProTools HD and digital audio equipment rentals to the film and post-production community in Los Angeles and abroad.

June 18, 2011

Advanced Audio First to rent Avid HD MADI Interface

Advanced Audio recently added the Avid HD MADI ProTools HD Interface to its' arsenal of post-production rental gear. The HD MADI Interface allows up to 64 channels of MADI I/O to connect directly to Avid ProTools HD Core and Accel cards. Advanced Audio owner Paul Levy comments: 

"The Avid HD MADI interface is a huge time saver for rental system installations that we do in post studios who utilize the Avid/Euphonix System 5 digital console. The SRC on BOTH the inputs and outputs solved a huge problem we had when clients wanted to do SRC, especially at high sample rates. In the past, all we had available to convert AES digital signals was the Euphonix 727, which has very good SRC, but at high sample rates we had to chase down digital snats and ticks which can take the entire session down. The very first session we used the Avid HD MADI went perfectly, and there hasnt been one tick or pop heard since."

Advanced Audio is the industry leader in ProTools HD and digital audio equipment rentals to the film and post-production community in Los Angeles and abroad.

August 27, 2010

Advanced Audio upgrades Fox Scoring and Sony Pictures Scoring

Advanced Audio has recently completed upgrades to its' in-house ProTools HD Film Scoring Systems at both Fox Studios and Sony Pictures. One of the main design goals was to keep both facilities 100% compatible. All Protools HD systems installed at both facilities are identical, so clients can seamlessly move from one stage to another without having to worry about I/O mappings changing, CPU/RAM performance differences, and hard drive bay incompatibility, to name just a few.

Here is a brief summarization of improvements that have been made: 

- OS upgrade to OSX 10.6x - big increase in ProTools system performance and stability

- Intel X-25M Solid State Boot Drive - faster boot times, apps more responsive.

- MacPro 2.66 Quad Core - Faster memory bus, PCIe 2.0 backplane helps with transfer times.

- Atto R680 6gb RAID card - doubles throughput when used w/PCIe 2.0 compliant CPU

- Blackmagic Design Intensity Pro video card - allows HD picture to be distributed via HDMI

- Antelope Audio Atomic Master Clock - references the entire room to 10Mhz, eliminates digital locking problems

- Systems are ready for future track count and I/O channel expansion

Advanced Audio is the industry leader in ProTools HD and digital audio equipment rentals to the film and post-production community in Los Angeles and abroad.

June 11, 2010

Advanced Audio first to use Solid State Hard Drives for ProTools HD

Advanced Audio has upped the ante again, this time using the new Intel X-25M solid state hard drive (SSD) in its' MacPro computers running Avid ProTools HD. The new Intel X-25M SSD has virtually no read latency, which makes it a perfect boot drive for the company's Mac-based ProTools HD systems.

Advanced Audio owner Paul Levy states the primary reason for moving over to the Intel SSD was to save time during cloning operations. "Our technical staff would spend hours defragmenting our master source drives prior to cloning a new boot drive per the client's session specifications. Now, there is no defragmentation neccessary,as the Intel SSD has its' own on-board algorithm that is constantly moving data blocks in order to reduce write amplification."  Levy says his company was able to reduce the time it took to defragment and clone a master drive from approximately 1 hour to only 13 minutes.

In addition, the MacPro boot time has been cut in half, and the biggest surprise of all: a performance increase in the Protools HD application! Disk I/O load has been reduced, as well as improved rendering and consolidation times.

Advanced Audio is the industry leader in ProTools HD and digital audio equipment rentals to the film and post-production community in Los Angeles and abroad.

April 2, 2010

Advanced Audio partners with Atto Technology at NAB 2010

Advanced Audio and Atto Technology will be showing a 5 minute video presentation of the 

post production work Advanced Audio did on James Cameron's 3-D sci-fi thriller "Avatar".

The video will be shown in several manufacturer's booths, including Intel Storage and IBM, as

well as the Atto Technology booth. 

 

Advanced Audio has been added to Atto Technology's Advantage Partner program. The complete Atto Technology

product line is now available through Advanced Audio. Atto will also be featuring Advanced Audio in their latest

"success story" of how the company designed and integrated their ProTools HD systems around the Atto SAS HBA.

 

Advanced Audio is the industry leader in ProTools HD and digital audio equipment rentals to the film and post-

production community in Los Angeles and abroad.

 

Read the success story here:

/images/uploads/files/Advanced-Audio%20Rentals.pdf

See the success video on Youtube here:

http://www.youtube.com/watch?v=M6BiIKeZHuA

February 18, 2010

Advanced Audio eNews Winter 2010

 
Advanced Audio Rentals

advancedaudiorentals.com

Volume 2
Issue 1


Welcome to the winter 2010 installment of the Advanced Audio Rentals e-newsletter.

We've created this seasonal newsletter to keep you posted on Advanced Audio Rentals news, featured products, and exclusive offers — plus helpful "real world" tips for success in your various audio-related projects.

Unlike those generic e-newsletters, this AAR newsletter comes directly from the trenches of the pro audio production world — Burbank, CA — and we're committed to bringing you information you can really use, on a regular basis.

 



Special Offer - Save 10% on Your Next Rental

Mention this newsletter in your next order and take 10% off our regular rental rates. This offer is good for 30 days from date of email. Sorry, first-time renters only.
 



Contact Us

Advanced Audio Rentals
3096 N Clybourn Ave 
Burbank, CA 91505

Tel:  (818) 955-7100
Fax:  (818) 955-7176

Email

advancedaudiorentals.com

 

Advanced Audio Tapped for "Avatar" Film Score













Advanced Audio provided a complete 10Mhz based ProTools HD film scoring system to the Newman Scoring Stage at 20th Century Fox Studios for the recording of "Avatar", the mega-blockbuster 3D sci-fi thriller from James Cameron.

The scoring system was built around the Antelope Audio 10Mhz atomic clock reference. All of the ProTools HD systems locked to this master clock reference, as well as the stage's house distribution system. Advanced Audio also provided modified Genex audio converters to achieve even lower noise and distortion. A 3D feature film with so many music, FX, and dialog tracks needs to gain signal to noise wherever possible in order to deliver an aural presentation in-line with such intense C.G. and video graphics as this movie contains. 

Storage requirements for "Avatar" were no less demanding. Advanced Audio provided SAS/SATA technology developed specifically for ProTools HD. Working with Atto Technology, Advanced Audio provided SAS RAID cards for the main record drive array. A non-RAID SAS card was installed to operate in tandem with the RAID card in order to perform simultaneous background transfers so the ProTools operator could backup film cues while recording a new cue on the main RAID array. This methodology greatly reduced the time that it took to backup data so that the session could enjoy an uninterrupted workflow. One terabyte Hitachi hard drives were used for both the main RAID array as well as the backup drives.

Duplicate systems were also provided for the music mix at Record One Studios in Sherman Oaks, CA. Careful attention to details were made by chief tech Chris Miles and ProTools tech Michael Matta to ensure that scoring mixer Simon Rhodes had a rock-solid system for both the score and the mix. ProTools operator Kevin Globerman also enjoyed being able to concentrate on the tasks at hand without having to worry about all of the hardware running in the background.

Advanced Audio is the industry leader in ProTools HD and digital audio equipment rentals to the film and post-production community in Los Angeles and abroad.

For more information on our full range of rental equipment, contact us at: inforequest@advancedaudiorentals.com



Tips and Techniques: 

Hard Drive Management for ProTools HD

One of the most important components in your ProTools HD system is the record/playback media. Too often, hard drives are treated as an afterthought, even though they are at the heart of the entire system. One of our busiest clients approached us in 2008 and asked if we could come up with a drive management scheme that would eliminate the problems caused by having to daisy-chain FireWire hard drives. The ProTools technicians here at Advanced Audio had their hands full trying to keep up with various Firewire related issues, including clients bringing in their own drives and then daisy-chaining them to drives provided with the rental system, creating all kinds of errors in ProTools software.

After years of designing and implementing FibreChannel SAN's, we wanted to give our clients similar capabilities without its' expense, and support curve. Many different adapter cards, drives, and enclosures were tested until a combination was found that met our design goals, which were as follows:

  • The system must have RAID redundancy
  • The system must provide simultaneous background transfers
  • All ProTools systems must be able to transfer data between each other
  • Eliminate all Firewire connections (and the daisy-chaining problems).
  • All hard drives must be removable, hot-pluggable, and able to be shuttled to other systems.
  • Client must be able to easily move session data to/from their own personal systems.
  • Provide feature set at a reasonable cost.

We finally settled on using Atto Technologies PCIe SAS adapter cards, a quad-bay enclosure from Maxx Digital, and 1Tb Hitachi SATA hard drives. Setting up Fibrechannel SAN's gave us invaluable experience on how to segregate ProTools systems from each other when sharing volumes. In an Fc RAID, systems share the same RAID controller, and thus the same controller memory cache. To avoid being kicked out of your ProTools session when another user reads/writes data, one must assign a dedicated drive channel to each system. We took this concept, and scaled it down to the local level. Most session workflows don't benefit from sharing files over a SAN anyway. It is complicated, and usually requires an administrator to keep track of RAID groups, volume admin software, and system stability.

The diagram below shows the configuration of a MacPro computer with the adapter cards and drive bays in relation to the PCI Express bus. Each PCIe "lane" represents a point-to-point connection between devices. Once all of the devices are installed into card slots, the computer groups lanes together and binds them to a single device. This is what allows drive activity to take place on the main RAID array (8x1Tb) while copying to/from the NRAID drive bay (4x1Tb) at the same time without being kicked out of your session.

PCI Express Device Configuration for ProTools HD

















 

Per the PCIe spec, the card slot lane width determines the card's bandwidth. We use the Magma EB7 PCIe-PCIe 7 slot expansion chassis to attach the ProTools HD core card, and up to (6) Accel DSP cards. All of the Digi cards run as (x1) devices.The Magma host card (x4) must be installed next to the graphics card in slot 2, so this dictates where the Atto HBA cards can be installed. Even though the Atto R380 SAS RAID HBA is an x8 device, it runs as a x4 device because the only available slots left run at x4 maximum bandwidth. This is still more than adequate. Atto provides a GUI with the R380 HBA that gives you complete control over its' functionality. All of the devices shown in the diagram are PCIe 1.0 compliant. I am currently working on a PCIe 2.0 system utilizing Atto's new 6Gb/sec HBA's.

The hard drives are Hitachi 1Tb SATA drives. We chose Hitachi from years of experience with them. They are bulletproof, and inexpensive. If you try to format and mount a 1Tb drive, ProTools will try to grab as much space as possible, causing eventual fragmentation problems. What we did was to partition the drive into (3) sections, the first two are 400gb each, and the last one is 200gb. As one writes data onto the drive, you begin to slow down as you go inward from the disc's outer edge. Rotational speed decreases, and so does performance. Session data is written onto the 400gb partitions. The 200gb inner partition is a 'bumper", a safety zone. By doing this, fragmentation is kept under control, and our clients will never run out of space!!

The drive enclosure is a 1U, 4 bay unit from Maxx Digital. We worked with them for quite a while until a configuration was developed that would address our design requirements. The bay has 4 removable drive sleds that can hot-plug. There is a multilane SAS connector on the rear that handles all drive connections. A single SAS-MiniSAS jumper cable connects the entire bay, forever eliminating the daisy-chaining nightmare. The Atto RAID card has an A and B port, so (2) 4 bay enclosures connect (8) drives with just (2) multilane cables.

The last topic to discuss is how the RAID grouping was addressed. Every RAID level that the Atto card was capable of was tested using DiskTester to establish performance baselines. Since the ProTools cards do not need high data transfer rates or fast seek times, there was no need for expensive 10k or 15k SAS drives that also limit volume capacity. Hitachi quotes an 8msec seek time, which is more than adequate. One of our design criteria was that clients should be able to take their sessions and transfer them easily to/from the RAID array.

The standard (4) drive allocation method was retained that everyone uses in order to run full track counts by using (4) RAID 1 mirrors. It is important that a one to one relationship is maintained when moving data around, or it will be difficult to properly setup your track allocation again. We have heard that another rental vendor is advocating use of a high-speed single volume method so one can simply dump all tracks for convenience. This would create a nightmare for someone who needs to go back to their own personal system that does not have a super high speed RAID box running!! The only time you would ever use single volume allocation is when you are sharing files over a SAN.

All Protools systems can transfer data between each other via GigE. We use a managed GigE switch to connect systems together. You can have transfers going on to/from RAID and backup bays within a system, or transfers between systems, all while recording and playing back on the main RAID array!!

For more information on HD Management, please contact us at: inforequest@advancedaudiorentals.com



5 Top Tips for Managing Your Hard Drives
  1. Buy new drives, don't trust refurbished products. Make sure all drives are exactly the same model.
  2. We use TechTool Pro 5 to optimize our drives. This utility defragments the entire contents of the drive, not just the directories as some other utilities do.
  3. Use partitions on large drives to reduce fragmentation.
  4. Disable auto-rebuild when using RAID groups, as this can crash ProTools if a session is active and auto-rebuild starts.
  5. Periodically use low-level formatting to erase drives.



Featured Items

You want the latest, best-sounding, time-saving gear? You got it! he following new products are now available for immediate rental. Visit our site or give us a call at (818) 955-7100 to learn more.







EditStar ES-4-RS-4TB  -  $150/day
4-Bay SAS/SATA Enclosure w/4 x 1Tb Hitachi SATA Drives

Talk about convenient storage! This 4-bay unit comes with four (4) individual 1Tb hard drives. The drives are hot-swapable. The enclosure features quiet fans and quick-release handles.

Special Offer: For a limited time, we'll include the Atto H380 PCIe SAS Adapter & SAS cable at no extra charge!!  Click here to learn more.  




















Magma EB7  -  $75/day
"Express Box" 7-Slot PCI Express Expansion System


Magma Expressbox7 is a PCI Express to PCI Express Expansion chassis system that provides a simple, cost-effective solution for expanding the available PCI Express slots of workstations and servers. This allows for significant cost savings to organizations since it eliminates the need to invest in new computer hardware in order to be able to accommodate the growing need for I/O expandability.

Features:
  • Optimal Setup for Enhancing PCI Express I/O Capabilities
  • Expressbox7 expansion solution provides 7 full-length PCI Express slots. This is a stand alone chassis in an industry standard enclosure with its own power supply. The PCI Express slots are equipped to be hot swappable. This chassis allows the flexibility to seamlessly expand I/O capabilities of servers and workstations utilizing the built-in transparency of PCI Express architecture.
  • Endless Application Options
  • Expressbox7 is the box of choice when augmenting Blade Server capabilities by adding Blade compute engines built around Expressbox7.
  • Expressbox7 satisfies the ever increasing requirements of PCI Express I/O fabric in servers that capitalize on inherent PCI Express architecture for I/O virtualizations and workstations that implement VMware.
  • Expressbox7 provides the basis for 'carrier grade' communication equipment built around the Advanced Telecommunications Computing Architecture (ATCA).
  • ExpressBox7 can accommodate up to 7 PCI Express cards with a MacPro providing users with the capability to achieve full track counts in this configuration.
  • Easy Installation
  • Expressbox7 consists of a PCI Express Host Card, a cable and a chassis. Magma's Expressbox7 is automatically configured by the System BIOS making all of the slots transparent to the host computer.
Click here to learn more. 





















Magma PE6R4  -  $75/day
6-Slot PCI-X to PCIe Expansion System


Magma PE6R4 provides a simple, cost-effective solution for expanding the capability of your PCI Express based computer.  As computer manufacturers migrate to PCI Express, the number of available PCI slots has been reduced or completely eliminated. However, many companies have invested a lot of money on solutions built around legacy PCI and PCI-X hardware.  The Magma expansion system provides a migration path to PCI Express while protecting your PCI hardware investment.

Where PCI meets PCI Express

The Magma PE6R4 is designed to match the through-put required by the majority of PCI cards on the market today.  The expansion chassis contains six PCI-X slots which are connected to the host computer through a 4 lane (x4) PCI Express host interface card and a high performance iPass cable.

Magma PE6R4 offers the fastest performance of all the Magma expansion chassis available. PE6R4 provides an easy migration path to new PCI Express based computers while maintaining a consistent PCI configuration. In addition, Magma PE6R4 provides increased I/O capacity and scalability because multiple expansion systems can be combined to provide an almost unlimited number of PCI slots to a single computer.  As defined by the PCI Local Bus Specification, the theoretical maximum per single computer is 255 PCI buses. This type of scalability is especially useful in industries such as telecom, data acquisition, video monitoring, server storage, and manufacturing test fixtures.

Click here to learn more. 

 

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